Commercial Grade Advertisements

Have you ever noticed how poor the quality of advertisements catered to the elderly are? Case in point, the Rascal commercial, that one for Life Alert, AARP Supplemental Medical Insurance, the list goes on and on. It’s like the companies are saying, “We realize there’s a market for this, we’re just not willing to invest a lot of time or money into a dying demographic when the retention rate is so low.” Sorry, but it’s true. They’re offensive. I pay all this money for HDTV and have to suffer through ten minutes of low quality, poorly targeted commercials an hour.

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